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Paritee buys the rest of the shares in Geelmuyden Kiese

The Norwegian holding company Paritee AS buys the rest of Hans Geelmuyden’s shareholding, and thus owns 97.5% of the shares in Geelmuyden Kiese Gruppen. With the transaction, Paritee completes the acquisition of GKG, which was commenced in September when the company acquired the majority stake.

Geelmuyden Kiese was established by Hans Geelmuyden in 1989 and was one of the first professional players in the communications industry in Norway, and later in the Nordic countries. In September, the work on an acquisition of ownership began, which will now be completed when Paritee buys the remaining shares of Koko AS, which is owned by Hans Geelmuyden. The other partners in the company retain their ownership interests.

An active ownership

With the acquisition of the majority stake off the company in September, Paritee entered into an agreement that provided an opportunity to up scale the ownership further. Since September, Paritee has spent time getting to know managers, employees, customers and business partners.

We have spent the last few months getting to know the operation, getting to know the employees better and evaluating the customer work and the professional work. What we have seen has strengthened our belief that GK has some quite unique qualities, and is an agency with soul and character. We have ambitions to participate actively in the design of the next phase for GK and look forward to moving from an observer role to a more active ownership in the new year, says general manager of Paritee, Jonatan Fægri.

A new era

I think that 32 years is long enough to sit as a manager and owner. But as a consultant, I still have a lot to give, and I have agreed to contribute actively to the company for another two years. I look forward to having even more leeway to create in all modesty the best and most engaging communication in the industry. I look forward to being able to use all my energy to focus on the profession and the customers – and leave employee interviews and VAT payments to others, says Hans Geelmuyden.
It undoubtedly signals a new era for GK. Hans deserves great recognition for the work he has provided for over three decades, and neither GK nor the industry would have been the same without. For Paritee, the acquisition of GK means a strong presence in Scandinavia with a scaled and recognized agency that can be further developed and which is a platform for further targeted investments, says chairman of the board of Paritee, Lars Erik Grønntun.

Paritee will take over all board positions with effect from January 1st, 2022. Behind the newly established Paritee is, among others, Lars Erik Grønntun, who is COO/CMO in the technology company Kahoot! on a daily basis. ASA. Kahott! has no affiliation with Paritee, and the investment in Paritee has no bearing on his role in the business. While Grønntun’s involvement in Paritee is as an investor and at board level, Jonatan Fægri has the day-to-day operational responsibility. The company is already making a handful of key recruitments, including a CEO, which is expected to be announced in early 2022.


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